Privacy Policy (Charlie Follows Yoga Ltd)

Last updated: 21 January 2026

This Privacy Policy explains how Charlie Follows Yoga Ltd (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit www.charliefollows.com and when you sign up for our newsletter, purchase a product, or use our services.

We are committed to protecting your privacy and processing personal data in line with applicable privacy laws, including the UK GDPR, EU GDPR, and other relevant privacy regulations worldwide.


1. Who We Are (Data Controller)

Data Controller: Charlie Follows Yoga Ltd
Website: www.charliefollows.com
Email: charlie@charliefollows.com

If you have any questions about this Privacy Policy or want to make a privacy request, contact us at the email above.


2. Personal Data We Collect

Information you provide to us

When you sign up, purchase, or contact us, we may collect:

  • Name

  • Email address

  • Billing details (such as billing address/country, where applicable)

  • Purchase history and transaction records

  • Account details (to access your purchased course/program)

  • Messages you send to us (via email, forms, or support requests)

Information collected automatically

When you browse our website, we may collect:

  • IP address

  • Device type and browser information

  • Pages visited and time spent on pages

  • Referring source (how you found our site)

  • Click behaviour and usage data

  • Cookie identifiers and tracking data


3. Why We Use Your Data

We use your personal data to:

  • Deliver courses, memberships, programs, and digital products

  • Create and manage your access to purchased content

  • Process payments and prevent fraud

  • Send transactional emails (purchase confirmations, access information, service updates)

  • Send marketing emails (only if you opt in, where required)

  • Provide customer support

  • Improve and maintain our website and services

  • Measure marketing performance and optimise ads

  • Comply with legal, tax, and accounting obligations


4. Legal Bases for Processing (GDPR)

Where the GDPR applies, we only process personal data when we have a lawful basis, including:

  • Contract (to deliver what you purchase)

  • Consent (for marketing emails and non-essential cookies, where required)

  • Legitimate interests (security, basic site improvements, preventing fraud)

  • Legal obligation (tax/accounting requirements)


5. Marketing Emails

If you sign up to our newsletter or request resources, we may send you:

  • Educational content and training

  • Updates and announcements

  • Promotions and offers for our products and services

You can unsubscribe anytime using the link in any email.


6. Cookies, Analytics, and Advertising Tracking

We use cookies and similar technologies to:

  • Make the website function properly

  • Understand how visitors use our site

  • Track marketing performance and improve advertising

Cookies may include:

  • Essential cookies (required for site functionality)

  • Analytics cookies (to measure performance and usage)

  • Marketing cookies (to measure and improve advertising)

Managing cookies

You can control cookies through:

  • Your browser settings

  • Any cookie banner or cookie preferences tool provided on our site (where implemented)

If you disable cookies, some features of the website may not function as intended.


7. Third Parties We Use (Processors)

We use trusted third-party tools to run our business and deliver services. These providers may process personal data on our behalf.

Website platform / site hosting

  • Podia (website hosting and website platform)

Course hosting + customer accounts + product delivery

  • Genflow (course platform, customer access, delivery of digital products/services)

Payments

  • Stripe (payment processing)

Analytics

  • Google Analytics (website usage and performance tracking)

Advertising + retargeting

  • Meta Pixel (Facebook Pixel) (measuring ad performance and retargeting)

These services may process data such as your email address, IP address, device identifiers, purchase activity, and user behaviour depending on how you use the website.


8. International Data Transfers

Some of our service providers may store or process data outside your country (including outside the UK/EEA, such as in the United States).

Where required, we rely on appropriate safeguards for international data transfers, such as:

  • Standard Contractual Clauses (SCCs)

  • Other legally recognised transfer mechanisms


9. Data Retention

We keep personal data only for as long as necessary to:

  • provide our services and deliver purchases

  • meet legal, tax, and accounting obligations

  • handle disputes and enforce agreements

  • maintain business records


10. Your Privacy Rights (UK/EU)

If you are in the UK or EEA, you have the right to:

  • access your data

  • correct inaccurate data

  • request deletion of your data

  • restrict processing

  • object to processing (especially direct marketing)

  • data portability

  • withdraw consent at any time

  • lodge a complaint with your data protection authority

To exercise these rights, email: charlie@charliefollows.com


11. Your Privacy Rights (Outside the UK/EU)

Depending on where you live, you may also have rights under your local privacy laws, including the right to:

  • request access to personal data we hold about you

  • request corrections to your personal data

  • request deletion of your personal data (where applicable)

  • opt out of certain marketing communications

To make a request, email: charlie@charliefollows.com
We will respond within a reasonable timeframe and in accordance with applicable law.


12. US Privacy Notice (Including California)

If you live in the United States, certain privacy laws may give you additional rights.

Personal information we collect

We may collect identifiers such as:

  • Name

  • Email address

  • IP address

  • Device identifiers

  • Purchase and transaction information

  • Internet or other electronic activity information (such as pages viewed and clicks)

How we use it

We use it to provide our services, operate our business, improve our website, and for marketing and analytics as described in this policy.

Do we sell personal information?

We do not sell your personal information.

Do we share personal information for targeted advertising?

We may share limited data (such as cookie identifiers or device information) with advertising partners like Meta (Facebook) to measure ad performance and improve marketing. This may be considered “sharing” for targeted advertising under certain US state privacy laws.

Opting out (US users)

If you wish to opt out of this type of tracking, you can do so by:

  • Adjusting cookie preferences via the cookie banner (where available)

  • Using browser settings to block cookies

  • Using tools like Global Privacy Control (GPC) if supported by your browser

To request help with this, email: charlie@charliefollows.com


13. Security

We take reasonable technical and organisational steps to protect your personal data. However, no online system is completely secure, so we cannot guarantee absolute security.


14. Children

Our services are not intended for children under 16, and we do not knowingly collect personal data from children.


15. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.